Insurance business is currently gathering popularity. Society seems to have started to understand the importance of insurance in their lives. The importance of insurance more visible when a person is overwritten calamity, such as social unrest or a flood that occurred some time. How was the development of insurance business in Indonesia today? So what the insurance company's efforts to win the competition in getting the customer? To answer all that, journalists SH, Muhammad Nuzulian and Khomarul Hidayat, degrading statements about the development of national insurance in the three posts on this page.
JAKARTA - The accident did not want every person. But who can resist if disasters such as floods that hit Jakarta some time ago in unexpectedly appeared in front of the eye. Unaccounted losses that must be borne by society due to the disaster.So be grateful, if you happen to take out, do not bother looking for money for such repair damaged homes or cars that crashed due to the flood hit. Simply submit claims to insurance companies, you will receive compensation.At first glance, people think the insurance business will suffer a setback due to having to pay a claim, perhaps in an amount not less, from its customers. But what happened instead, the interests of the insurance actually increased.In a situation full of country risk and political climate heats plus the natural disasters of floods in Jakarta and a number of homeland territory, to make people or businesses begin to look to insurance as an alternative option to reduce the losses from the risks that might face in the future.Of course this is an opportunity for the insurance business to attract new customers. Economic situation has not improved, apparently did not significantly affect the interests of insurance follow, which is important to redress if something unexpected happens in the future.Bak tit for tat, the insurance company did not want to just wait for prospective customers to come. They are also more proactive and industrious offer its products. But the true interest of people in the higher suransi?Star General Insurance Director, Djunaidi Mahari said, there is an increase of new customers, although not too significant that go into business after the flood disaster in Jakarta. This increase is a sign (signal) is positive for the insurance business, because it started there is awareness of the community about the importance of insurance."Flood disaster yesterday, this has positive implications on the interest of people to get insurance. There are after seeing other people get compensation from insurance companies, then became interested take insurance, "said Djunaidi.
New CustomerSimilar delivered PR PT Asuransi Jasa Indonesia (Jasindo), Puji Astuti Dewi stating, post-flood definite influence on the increase of new customers or old customers to extend at least another insurance policy.But actually, according to Goddard, the public interest to insurance already has increased since the 1998 riots tragedy ago. "The increase in new customers is certainly there, not since the flood but has since there is a riot a few years ago," he said.Seeing the conditions above, many insurance companies are optimistic that the insurance business is still very promising in the future. Despite increasingly tight competition, but the potential to grow too big.This is evident from the premium income from both the insurance companies who have increased each year.PT Jasindo for example, earned premiums amounted to USD 618 billion in 2000, a year later increased to Rp 1.4 trillion.While Star General Insurance, as said Djunaidi Mahari, in the period from January to March 2002 alone, the premium income has increased to 24 percent over the same period the previous year.Facing intense competition, said Djunaidi, insurance companies must strengthen the quality of their products to compete with products from other companies.Therefore, in addition to Star General Insurance has a conventional product, also has a superior product.This superior product that became the spearhead to attract new customers. Featured Products Star General Insurance is PERISAY which is a special product for retail. It consists of PERISAY PERISAY home and its contents, car and PERISAY PERISAY health.Similarly, PT Jasindo who had been working on land corporation exists, in the past two years also start reaching the retail market, of course with its own excellent products. "Even at 2001 retail products from PT Jasindo has produced a premium of Rp 127 billion," said Puji Astuti Dewi.
Flood ClaimsFlooding for a number of insurance companies not only bring opportunities to attract new customers, but it also must spend money to pay customer claims.Djunaidi said that, despite claims that enter in large numbers, but not to interfere with his insurance company's cash flow. Because, at the same time offset by an increase in customer numbers and increase in premium income.In Star General Insurance, said Djunaidi, the total claims due to the incoming flood to March 2002 reached Rp 28 billion, about 60 percent of claims come from corporate customers, the remaining customers to lower middle."Of that amount, to be borne by us amounting to Rp 3.3 billion, the remaining mortgage insurance," he explained.Meanwhile, the Goddess of Puji Astuti of PT Jasindo said the customer claims that enter into PT Jasindo as a result of the floods reached about USD 70 billion, and it did not disrupt company cash flow, given in previous years premiums earned PT Jasindo somewhat large ."That new claims came in and has not done the research, because every insurance claim must be investigated first whether the numbers match or not," said Goddard.
Still PromisingAlthough the economy has not recovered, the insurance businesses remain optimistic about the insurance industry will flourish. The entry of foreign investors can not be viewed lightly.But as they say Djunaidi Mahari, local investors are ready to compete let alone who knows exactly the insurance market in Indonesia is that local investors.Djunaidi not dodge, that the macroeconomic conditions that have not been stabilized to some extent will affect the insurance business. If the banks do not give new loans or extend credit to the real sector, the growth of insurance business will also be affected."For if the real sector work, the need for insurance also increases. But now it seems the banks have started lending. This impact is good for our business, "he added. (*)
JAKARTA - The accident did not want every person. But who can resist if disasters such as floods that hit Jakarta some time ago in unexpectedly appeared in front of the eye. Unaccounted losses that must be borne by society due to the disaster.So be grateful, if you happen to take out, do not bother looking for money for such repair damaged homes or cars that crashed due to the flood hit. Simply submit claims to insurance companies, you will receive compensation.At first glance, people think the insurance business will suffer a setback due to having to pay a claim, perhaps in an amount not less, from its customers. But what happened instead, the interests of the insurance actually increased.In a situation full of country risk and political climate heats plus the natural disasters of floods in Jakarta and a number of homeland territory, to make people or businesses begin to look to insurance as an alternative option to reduce the losses from the risks that might face in the future.Of course this is an opportunity for the insurance business to attract new customers. Economic situation has not improved, apparently did not significantly affect the interests of insurance follow, which is important to redress if something unexpected happens in the future.Bak tit for tat, the insurance company did not want to just wait for prospective customers to come. They are also more proactive and industrious offer its products. But the true interest of people in the higher suransi?Star General Insurance Director, Djunaidi Mahari said, there is an increase of new customers, although not too significant that go into business after the flood disaster in Jakarta. This increase is a sign (signal) is positive for the insurance business, because it started there is awareness of the community about the importance of insurance."Flood disaster yesterday, this has positive implications on the interest of people to get insurance. There are after seeing other people get compensation from insurance companies, then became interested take insurance, "said Djunaidi.
New CustomerSimilar delivered PR PT Asuransi Jasa Indonesia (Jasindo), Puji Astuti Dewi stating, post-flood definite influence on the increase of new customers or old customers to extend at least another insurance policy.But actually, according to Goddard, the public interest to insurance already has increased since the 1998 riots tragedy ago. "The increase in new customers is certainly there, not since the flood but has since there is a riot a few years ago," he said.Seeing the conditions above, many insurance companies are optimistic that the insurance business is still very promising in the future. Despite increasingly tight competition, but the potential to grow too big.This is evident from the premium income from both the insurance companies who have increased each year.PT Jasindo for example, earned premiums amounted to USD 618 billion in 2000, a year later increased to Rp 1.4 trillion.While Star General Insurance, as said Djunaidi Mahari, in the period from January to March 2002 alone, the premium income has increased to 24 percent over the same period the previous year.Facing intense competition, said Djunaidi, insurance companies must strengthen the quality of their products to compete with products from other companies.Therefore, in addition to Star General Insurance has a conventional product, also has a superior product.This superior product that became the spearhead to attract new customers. Featured Products Star General Insurance is PERISAY which is a special product for retail. It consists of PERISAY PERISAY home and its contents, car and PERISAY PERISAY health.Similarly, PT Jasindo who had been working on land corporation exists, in the past two years also start reaching the retail market, of course with its own excellent products. "Even at 2001 retail products from PT Jasindo has produced a premium of Rp 127 billion," said Puji Astuti Dewi.
Flood ClaimsFlooding for a number of insurance companies not only bring opportunities to attract new customers, but it also must spend money to pay customer claims.Djunaidi said that, despite claims that enter in large numbers, but not to interfere with his insurance company's cash flow. Because, at the same time offset by an increase in customer numbers and increase in premium income.In Star General Insurance, said Djunaidi, the total claims due to the incoming flood to March 2002 reached Rp 28 billion, about 60 percent of claims come from corporate customers, the remaining customers to lower middle."Of that amount, to be borne by us amounting to Rp 3.3 billion, the remaining mortgage insurance," he explained.Meanwhile, the Goddess of Puji Astuti of PT Jasindo said the customer claims that enter into PT Jasindo as a result of the floods reached about USD 70 billion, and it did not disrupt company cash flow, given in previous years premiums earned PT Jasindo somewhat large ."That new claims came in and has not done the research, because every insurance claim must be investigated first whether the numbers match or not," said Goddard.
Still PromisingAlthough the economy has not recovered, the insurance businesses remain optimistic about the insurance industry will flourish. The entry of foreign investors can not be viewed lightly.But as they say Djunaidi Mahari, local investors are ready to compete let alone who knows exactly the insurance market in Indonesia is that local investors.Djunaidi not dodge, that the macroeconomic conditions that have not been stabilized to some extent will affect the insurance business. If the banks do not give new loans or extend credit to the real sector, the growth of insurance business will also be affected."For if the real sector work, the need for insurance also increases. But now it seems the banks have started lending. This impact is good for our business, "he added. (*)
