Actors insurance business will aggressively target the retail market as well as small and medium businesses affected due to the global crisis. The crisis led to the growth of insurance premiums down compared to previous years.
Branch Head of PT Asuransi Allianz Utama Indonesia Semarang Branch Nainggolan Wismar, in the city, on Monday (15 / 6), said the company's gross premium income of the period from January to May 2009 stood at Rp 21 billion or an insurance premium growth of 19 percent. This amount is lower than premium growth over the same period the previous year which reached 50 percent. The global crisis influence on the decline, especially from corporate customers. "This is because the disruption of exports and slowing investment," Wismar said.
Corporate customers Allianz Utama Semarang branch down from the usual 20-30 percent to 4-5 percent. As for retail clients and small and medium enterprises (SMEs) dropped from 30 percent to 15 percent.
For that, Wismar revealed will target customers from the retail sector and the SMEs that considered the potential for future growth to achieve revenue target of Rp 70 billion. "We hope that the insurance premium growth in the second half of 2009 was returned to 50 percent," he said.
Of the total income of Allianz Utama Semarang Branch, corporate customers contributed by Rp 14.3 billion, USD 4.5 billion retail customers and SME customers Rp 2.4 billion. In terms of distribution channels, the premium of the institution to reach USD 11.7 billion, USD 8.6 billion agency, and transaction direct premiums of Rp 869 million.
Chairman of the Indonesian General Insurance Branch Semarang Rezha Syaifullah said the global crisis, 55 companies insurance premium growth in the city of Semarang in 2009 was estimated at just under 10 percent or lower than in 2007 which reached 13.59 percent.
Therefore, rational if an insurance business transfer target market to retail and SME sector due to the level of risk is spread more evenly. "With the unstable economic conditions like now, getting from retail customers is far more secure than the corporation," said Rezha.
To reach retail customers, Rezha said, the company needs to expand insurance agent to socialize to the public. "Because there are still many people who do not understand the importance of insurance, it is necessary to pick the ball mechanism," he said.
In addition, Rezha also predicted an increase in filing insurance claims during 2009 was from customers who are affected economic conditions.